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Capitalmind Financial Services · Capitalmind Mutual Fund · 2024

CapitalmindRunning launch creative for a new mutual fund

Marketing creatives, YouTube and podcast design, and the post-production behind them, for Capitalmind Mutual Fund and its sponsor, Capitalmind Financial Services.

Role
Designer & brand lead: marketing creatives, video and podcast design, post-production
Client
Capitalmind Financial Services · Capitalmind Mutual Fund
Timeline
2 years, 2024–26
Nine Capitalmind YouTube thumbnails in a grid: Budget myths, Union Budget discussions, going to cash, a market-crash framework, Budget 2025 and Unpacking Surge India, in green, black and electric blue with portraits of the hosts.

Context

Capitalmind is a wealth management company. Two of its products share one voice: Capitalmind Mutual Fund, a new retail fund, and Capitalmind Financial Services, its sponsor. A mutual fund lives or dies on distribution, and Capitalmind’s distribution is content: thinking videos, podcasts, newsletters and social. The brand identity came from an external agency; the creatives are mine, taking that identity and making it work week after week across every surface the firm publishes on.

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That means YouTube thumbnails, podcast covers, Shorts and Stories, Instagram carousels, product brochures in print and on the phone, a monthly flipbook, and motion explainers. The one test every piece has to pass: Deepak Shenoy’s voice is the brand’s voice, at scale. Anything that goes out under the brand should be something he could put his name on: not the tone, but the intellectual standard.

What I owned

  • Point of contact with the brand agency: briefs, review rhythm, and holding the brand standard across their deliverables.
  • Streamlining the marketing-collateral process: templates, a shared source of truth for brand assets, and a compliance handshake with the internal team, so consistent work ships faster.
  • Designing the marketing creatives across social, YouTube, podcasts and pitch presentations.
  • Managing post-production and video editing for YouTube videos and podcast episodes: editing, colour, sound cleanup, on-screen typography, chapter markers and thumbnails.
Nine YouTube thumbnails in a grid: Budget myths, Union Budget discussions, going to cash, a market-crash framework, Budget 2025 and Surge India.
YouTube thumbnails: one idea, one face, one line
Five vertical Short covers: two new-episode announcements, and parts 1 to 3 of Union Budget & Equity Market Returns with Anoop Vijaykumar.
Shorts: an episode, cut into a numbered series
Six carousel slides on electric blue: from 'The Union Budget is often surrounded by hype' to 'Budgets create noise'.
An Instagram carousel: one argument, a slide at a time
Three pages of the All Weather Equity print brochure: the cover, the mutual fund drawer nobody wants to open, and four years on the record.
All Weather Equity, the print brochure

Capitalmind creatives · 73 pieces

Results

Every recurring format has a template: thumbnails, Shorts, Stories, carousels, brochures and the monthly flipbook. The goal was weekly on-brand publishing without me in the loop for every post: anyone publishing for the fund, including the marketing intern, could start from a template instead of a blank canvas.

Credits

  • Marketing creatives, video and podcast design, post-production: myself
  • Brand identity: an external agency
  • Voice: Deepak Shenoy and the Capitalmind team
  • Products: Capitalmind Mutual Fund · Capitalmind Financial Services (sponsor)