ನಮಸ್ಕಾರ, ನಾನು

Suhruth Simha

I make complicated products feel obvious, then build the team and system that keeps them that way.

Slowly working my way from human-centred to humanity-centred design.

GeoIQ
First designer
in-house at GeoIQ, a location-data company later acquired by Lenskart (2025)
RetailIQ
$100K ARR
closed within 8 months through a self-serve journey I designed, without a sales cycle leading the deal
Leadership
Team of 4
designers I pitched for, hired and mentored; one went on to lead design at GeoIQ after I left
Capitalmind
Brand + product
led a mutual fund’s launch identity through an agency, and built its landing pages

Things I’ve shipped

ಕೆಲಸ

ಕೌಶಲ

Interaction Design
Every tap answers “what happens next?”, so nobody has to guess.
See Healow
Product design
Research to shipped flows, on web, phones and TV. I untangle complex products until they read easily, even at a skim.
See the work
radius
color.brand
Design systems
Systems that let a small team ship like a bigger one. I built RetailIQ’s with engineering, from tokens to components. Try the panel.
Brand & identity
Directed a mutual fund’s launch identity and GeoIQ’s rebrand, then built the fund’s landing pages myself.
See the brand work
Mentoring Building design teams
At GeoIQ I pitched the founders for a design team, hired four designers and mentored them. One took over as design lead when I left.
Read how

ಜೊತೆಗಾರ

Working with AI
Claude in the loop Me on the decisions
I use Claude across research, prototyping and building. Claude drafts, designers decide: it widens the research and gets to a prototype sooner, and the calls stay with the team.
See the work
Claude Research in an afternoon
First-pass synthesis of interview notes and scattered data in an afternoon, so the rest of the week goes to checking it with real users.
Claude Code · Astro Clickable by standup
Rough ideas become working prototypes in code, so engineering and founders react to the real thing, not a static mock.
Claude Code This site, in conversation
Designed in the browser and built with Claude Code; every section started as a conversation.